De l’Hort a Casa
Pop up store that represents the essential aspects and values of a small company named De l’hort a casa, created by young entrepreneurs. This company offers organic and season products closer to the consumer.
After analysing its corporate image, a cardboard stand with ondulated and organic forms was created so as to refer to the company’s logo. Furthermore, the fact of being close to the client was reflected in the design of the structure which allows to interact.
The graphic side and lighting, both important aspects of this project, are integrated in the structure through backlit panels that allow the space to be personalized with the company’s foundational values.