FCB Ice Hockey Exhibition
Event where the new kit of the Fútbol Club Barcelona ice hockey team was presented. The kit was desined by Yohji Yamamoto, Y-3 Aidas. This projects reflects brand identity from an oriental scope, focusing on spacial details created by light and colour.
Three spaces were chosen for this work. First, the facade where the shadow of some mannequins dressed with the common ice hockey kit are projected, Second, a dark corridor where sensorial images are projected in backlit courtains. Finally, the presentation of the kit with a mapping on the mannequin and a fashion show where models walk behind backlit panels until they reach the center of the stage.