Panes del mundo
“Panes del Mundo” is a new umbrella brand that includes all the Bimbo worldly recognized products, namely, local artisan types of bread. Able to represent its origin, culture, colours, odours, forms and styles, with only one thing in common: its language is the bread.
We made a selection of the most representative breads of the world where Bimbo’s brand is present. Each of them represent one different culture of how make and eat bread.
Focusing in the communication we used icons of every culture that are known around the world, and also we maintained the original bread.